The First Ever Export of Farmed Seaweed Biostimulant from Norway

This week, Kelpinor completed the first commercial export of a cultivated Alaria esculenta-based biostimulant from Norway to Germany.
The shipment - 50 liters of kelpAGRI® Alaria - is now being applied in commercial agriculture and vineyards. The volume is modest. The signal from the market is not.

This marks the transition of farmed Norwegian seaweed from pilot-scale development to documented commercial deployment within the European biostimulant sector.

A Structural Shift in Raw Material Supply

The European biostimulant industry is entering a new regulatory and commercial phase. Growth cannot rely indefinitely on limited wild harvest of Ascophyllum nodosum. If the sector is to scale responsibly and meet regulatory expectations under EU 2019/1009, marine biomass must increasingly be:

• Cultivated
• Traceable
• Documented
• Standardized

This export demonstrates that farmed Alaria esculenta from Norway is now commercially viable and export-ready.

Cultivated in cold, clean Norwegian waters.
Refined locally. Documented for EU market compliance.

The EU Market Requires Proof

The European market does not reward narratives.

It rewards:

• CE certification (kelpAGRI-Asco)
• Regulatory alignment
• Analytical documentation
• Reproducible agronomic effect

kelpAGRI® Alaria is positioned accordingly. This is not experimental material entering the market. It is cultivated biomass converted into a documented, biostimulant input.
For distributors and fertilizer formulators, regulatory certainty is no longer optional - it is strategic - and we are here to help.

Alaria Is Not Ascophyllum

Ascophyllum nodosum has defined the longest living generation of seaweed biostimulants, and still has it's place. Do not get us wrong.

Alaria esculenta represents a differentiated biochemical profile.

In early R&D trials, we observe:

• Increased root thickness and elongation
• Enhanced water uptake depth
• Improved tolerance to drought stress
• A distinct spectrum of bioactive compounds compared to traditional Ascophyllum-based extracts

For formulators operating in a market saturated with Ascophyllum-based products, differentiation is becoming critical. Alaria introduces a new layer of functional positioning.

And at present, cultivated, documented Alaria-based biostimulants from Norway remain largely unavailable within the EU supply landscape.

Building the Regenerative Extension of a Norwegian Export Industry

Norway has exported marine resources for generations.

This represents the regenerative evolution of that industry:

• Cultivated marine biomass.
• Delivered to modern global agriculture.

The objective is not volume alone.

It is long-term structural development of a cultivated marine raw material platform for the European biostimulant industry.

We do not compromise on quality.

For Distributors and Fertilizer Formulators

If your portfolio today is exclusively Ascophyllum-based, the competitive landscape is shifting.

Formulators seeking:

• CE-certified seaweed biostimulants
• Cultivated marine raw material supply
• Norwegian origin guarantee
• Differentiated bioactive profiles

are encouraged to initiate dialogue.

Phone / WhatsApp: +47 468 22 092
Mail: christoffer.roang@kelpinor.no

First movers secure positioning.
The market does not wait.

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